Sometimes it seems that art has only ethereal value. But now Joe often questions whether art is the only thing of real value and all other things are merely commodities? Would you rather own the name Tide or produce a laundry detergent superior to it?

 

To paraphrase from Gone with the Wind: It’s the Brand, Scarlett. The Brand is the only thing in the world worth working for, worth fighting for, worth dying for because it’s the only thing that lasts.

 

Prudent business owners everywhere focus on building their brand and Joe is here to help. Over the years he has strategized with clients regarding potential brand and product names, filed roughly a hundred marks with the USPTO, negotiated with USPTO Examiners on the parameters of proposed marks, responded to office actions, litigated in the Trademark Trial and Appeal Board, filed copyrights with the U.S. Copyright Office, sent cease and desist letters including many pursuant to the Digital Millennium Copyright Act, and defended and prosected allegations of trademark infringement.